He served in the United States Air Force. Join Facebook to connect with Jay Chiat and others you may know. He also founded Australia’s first full-colour hip hop magazine Stealth in 1998 and he was listed as one of Sydney’s top 100 Creative Catalysts in a government initiative because of it. Chiat/Day Agency of the Year 1980 and 1988 and Agency of the Decade by Avertising Age The campaigns for Apple "1984", Energizer Rabbit and Nnynex Yellow Pages was in Brandweek Top 20 Campaigns of the Last 20 Years In 1999, I was inducted into the American Advertising Federation Hall of Fame. Jay Chiat Quotes We set up a beta site, a test site, with movie, music and book reviews. As an adult he shortened his legal name to Jay Chiat. McCann New York | Reckitt Benckiser/Lysol Lysol Teddy Repair. Another Chiat/Day ad, one of the most studied in American marketing, unveiled the Apple Macintosh during the 1984 Super Bowl. |  Chiat/Day went on to create some very memorable advertising campaigns and was named U.S. Agency of the Decade in 1989. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. Chiat was born to a Jewish family[1] in the Bronx in New York City and grew up in Fort Lee, New Jersey. The only sales pitch was oblique: just a small Nike swoosh in one corner. [citation needed], American Advertising Federation Hall of Fame, New York Magazine: "The Last Adman Advertising legend Jay Chiat has spent his life not only battling the rules -- about media, about offices, about the culture itself -- but decimating them. This article is within the scope of WikiProject Biography, a collaborative effort to create, develop and organize Wikipedia's articles about people. HQ Phone (312) 347-7000. The "1984" Apple spot during Super Bowl XVIII is said by many to be the ad which marked the beginning of the commercials themselves being a Super Bowl event. Chiat was credited with making Los Angeles an advertising powerhouse in the 1980s and 1990s with a new "West Coast style" of subtle logos and strong messages. ... Chiat Day is an advertising agency located in Venice, California, 4 miles from the Pacific Ocean. |  Variously received and reviewed, Chiat summed up his office experiment with, "The only thing I ever did in business that I was satisfied with. 4:25 . Jay Chiat, the advertising executive whose firm created the drum-beating Energizer bunny and introduced Apple as the "computer for the rest of us," died of prostate cancer early Tuesday at his Venice beach home. Official Sites. Clow credits Jay Chiat's "Californicated approach to creativity" for fostering an environment and business that were "much more free-form and out of the box than Bernbach." - that's how the Internet will intrude on our lives, particularly our kids' lives." Share . Thumbing its nose at conventional advertising wisdom, their agency was one of the first to have its headquarters in Los Angeles. … It's hard to keep up because you're dancing with Dance itself, the essence of it. He served in the United States Air Force.. "[3], He died of complications from cancer in Marina del Rey, California. Jay Chiat was a famous Businessman from USA, who lived between October 25, 1931 and April 23, 2002. Mother | New York Public Library NYPL: Taking the Library out of the Library. Please note: Content of biography is presented here as it was published in 2004. Jay Chiat, the ad man who co-founded the largest and most successful agency in Los Angeles, began to relinquish the reins of his fast-growing advertising empire on Friday. In 1999, Jay Chiat was inducted into the American Advertising Federation Hall of Fame, the industry's greatest honor. Jay Chiat created an innovative style of advertising fused with popular culture that revolutionized the industry in the 1970s and ’80s. Jay Chiat Contact Information. Chiat was born in the Bronx in New York City and grew up in Fort Lee, New Jersey. In a prior life, he ran strategy teams at McCann, Leo Burnett, and Big Spaceship, judged the Jay Chiat Awards and the Webbys, and sat on the Australian Account Planning Group (APG) committee. BIOGRAPHY. He died at the age of 70 in April 2002. It's his nature to be dissatisfied, to be restless, to be impatient. View agent, publicist, legal and company contact details on IMDbPro. Jay Chiat (October 25, 1931 – April 23, 2002) started his career as an American advertising copywriter. It quickly grew into a major force in advertising with offices in Los Angeles, New York, San Francisco, Chicago, Dallas, Toronto, and London. Jay Chiat, 70, major force in West Coast advertising, dies. Today, Chiat/Day is one of the world's top agencies, billing US$896 million in 1993. Bronze. Location. They … In 1968 Jay Chiat opened a one-man ad shop that started to gather steam immediately. Art Directors Club biography, portrait and images of work, https://en.wikipedia.org/w/index.php?title=Jay_Chiat&oldid=908909052, Articles with unsourced statements from February 2017, Wikipedia articles with RKDartists identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, This page was last edited on 1 August 2019, at 20:06. Short Bio. In 1982, he became creative director of the Los Angeles office and two years later, he was named president, chief creative officer (and senior art director) of Chiat/Day/Mojo. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. He served in the United States Air Force. All interested editors are invited to join the project and contribute to the discussion. Honorable Mention. These qualities are what drive him in his pursuit of excellence. Marilyn Joyce Chiat, American Art historian. He embodies all its characteristics. Export. Publicity Listings The tagline was written by Brent Thomas and Steve Hayden of the ad firm Chiat\Day in 1982, and the pair tried to sell it to various companies (including Apple, … Clow attributes his success to Jay Chiat’s anti-establishment concepts of horizontal management. Jay Chiat. Other Works And building, from scratch, one of the greatest creative agencies ever. Wrong Jay Chiat? 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